Peacocks (Peacocks.co.uk) is currently Britain's hottest value fashion chain, and the first value fashion retailer to launch a transactional website in the UK. The secret of Peacocks success is its ability to react quickly to fashion trends, delivering fast value fashion at fantastic prices to its customers. Peacocks is widely recognized within the industry winning awards such as Drapers Value Footwear Retailer of the year 2006 and Best Value Retailer of the Year 2005. nPeacocks is part of The Peacock Group who also own Bonmarche. Since 1884, when the first Peacock store opened in Warrington, the chain has been aggressively adding new stores and today has over 460 nationwide.
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